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project: Newsweek Media Kit & Positioning Piece
positioning, concept, graphic design & copywriting
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| Created versatile media kit for newsweekly, creating new look and feel which would extend to all sales support materials. Highlighted dynamic editorial photography and
illustration and incorporated a bolder voice in all promotional copy. Positioning
piece was created as sophisticated presentation and leave-behind for
magazine's senior client-side and agency prospects. Accompanying script
was developed to aid sales staff. |
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