Where it all starts. Values, personality, culture, reputation, overall image. How that translates into a company’s name, logo and comprehensive brand identity is usually the difference between a business, product or service built on solid fundamentals and one which never finds or has lost its way.
It is both what you say and how you say it. Design prepares and communicates information making optimal use of typography, illustration, photography, layout and the latest production devices. From the most basic of sales support efforts to complex multi-channel marketing communications programs, distinctive and cost-effective solutions are always the goal.
Sound marketing strategy and quality creative applied to all that is online. The goal is always to create the optimal environment or promotion initiatives for a product, service or brand while maximizing the advantages of the medium (functionality, interactivity, data collection, cost efficiencies, etc.). The user experience, compelling creative and meeting business objectives always come first, with the latest technology in its appropriate supporting role.
Every business today needs to be actively engaged with both its current and prospective customers. Social media offers unique opportunities to lead and monitor customer behavior, influencing both perception and purchasing decisions. An effective social media strategy and implementation will do more than just bring in fans — it will help build brand loyalty and generate real leads.
Selling products or services. Supporting a new product launch. Announcing a big event. Addressing a competitor’s claim. Supporting a sales team’s big push. Whatever the goal, it all takes a strategically sound plan, a compelling proposition, impactful creative and flawless execution.
In all shapes and sizes. From basic product profiles to more brand-defining efforts such as sales kits, presentations and video, sales support always has function as its primary goal. While pragmatic times demand more cost-effective and adaptable forms of support, quality still should be the driver, with the optimal toolset designed for very specific sales goals.