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strategy first
Kellyco's strategic services help clients improve the return on investment (ROI) from marketing, branding, marcom and web efforts. From fashion and the culinary arts to publishing, real estate and information services, Kellyco's breadth of experience allows us to bring new perspectives to our clients' businesses, combining industry and client familiarity with a deep expertise in building integrated branding and marketing strategies. From helping clients set realistic goals to determining the optimal marketing strategies and marketing communications tactics for meeting those goals, Kellyco knows what works and what falls short in today's challenging marketplace. the critical marketing plan
Kellyco helps clients develop more effective marketing plans, which incorporate the optimal strategies for acheiving your company's sales and growth objectives. Kellyco will work with company management to determine goals. Feedback from internal staff, customers and prospects on key issues will be primary intelligence. Depending on the project, corporate information audits, competitive landscape research, targeted market research (both online and offline) and sales data analysis will complete the information needed to produced a winning plan. The prototypical Kellyco marketing plan includes:
- objectives
- forecasts
- research and analysis
- budget scenerios
- strategies
- supporting tactics
- evaluation methodologies
strategy & brand
At Kellyco, brand identity starts at the strategic level. Our approach is to begin with assembling a unique, cross-functional strategic team appropriate for the client's particular needs. Depending on the project, teams include research, marketing and web strategists whose work together delivers strategic solutions that are both coherent and scalable. The goal here is always a brand strategy that holds together as it is applied across marketing disciplines, target markets and media. We make sure all brand strategies are optimally integrated with client business, marketing, advertising and web strategies. strategy online
Kellyco helps clients leverage opportunities and their brands across every kind of usage on the web. From corporate and marketing sites to intranets and extranets, we put web strategists together with people experienced in traditional marketing and business. People who uncover opportunities by looking at web branding from every point of view. We create web strategies based on business and marketing objectives. We help create online experiences that reinforce brands and create logical navigation and content that both resonates with target audiences. We also deliver quality technologists and programmers who specify technology requirements, develop software, check and coordinate all work across platforms, different technologies and browsers. If you would like to discuss how Kellyco may be able to help your business, please call us at 1-212-243-9131 today, or email us at .