|
 |
|
|
 |
 |
 |
 |
 |
| a | b | c | d | e | f | g | h | i | j | k | l | m | n | o | p | q | r | s | t | u | v | w | x | y | z |
Syndicated research firm that sells data on consumers and the media. Primarily used by advertisers and agencies in evaluating media opportunities.
(American Association of Advertising Agencies) A trade association focused on strengthening the advertising agency business.
E-commerce term referring to when a user leaves a shopping cart with something in it prior to completing the transaction.
Document demonstrating filing of a publication that is audited by the Audit Bureau of Circulations (A.B.C.). Reports on circulation with details on subscriptions, newsstand sales and selling price. Essentially, a standard on which publications are judged by potential advertisers.
Web term referring to when a Web server does not successfully transfer a unit of content or ad to a browser. This is usually caused by a user hitting the stop button, the ESC key, or clicking on another link prior to the completion of a download.
Agency staffer who manages the relationship with a client. Responsibilities often include strategic planning, presentation of creative work, workflow trafficking and results assessment.
The process by which research and analysis are integrated into the advertising process.
(automatic call distributor) A automated system used in modern call centers for incoming calls. It routes calls to available agents, holds overflow calls, gives and takes messages, provides reports. Considered a neccessity for modern database marketing.
The cost of signing up a new customer. Lifetime value of a particular customer is often used to compute the maximum allowable acquisition cost.
Web term referring to an independent verification of measured activity for a specified time period. Some of the key metrics validated are ad impressions, page impressions, clicks, total visits and unique users. An activity audit results in a report verifying the metrics. Formerly known as a count audit.
A company that specializes in the creation, production and placement of advertising messages to attract the attention of consumers and/or influence their feelings toward a product, service, or cause.
The number of unique readers, viewers, listeners or users exposed to an ad within a specified time period.
An advertisement on the Web which directs the user to the advertiser’s site or promotion. Usually consists of graphic image and supportive copy.
Web term referring to the code or software on a user’s browser which prevents advertisements from being displayed.
The total amount of money that a marketer allocates for advertising over a period of time.
A communication effort that consists of a series of messages in any variety of media generally focused on a particular theme or idea.
Web term referring to the collection of activity data and the subsequent report for a specific ad campaign.
Web term referring to the measurement of the user action (click-through, in-unit clicks and mouseovers) for a particular ad or campaign resulting in a re-direct to another site or another frame or page within the advertisement. Attention more recently is focused on factoring out robotic activity.
Site measurement ratio of ad clicks to ad impressions.
The verbal or written component of any particular advertising effort.
When an ad is successfully displayed on the user's computer screen.
Web term referring to when an ad is downloaded by a server to a user’s browser. Ads can be requested, but aborted or abandoned before actually being downloaded to the browser, and hence there would be no opportunity to see the ad by the user.
The number of times a particular advertisement is delivered to a particular audience. Web term referring to the action of an ad being served to a user’s browser. Server-initiated ad counting uses the publisher's Web content server for making requests, formatting and re-directing content. Client-initiated ad counting relies on the user's browser to perform these activities.
Web term referring to click-throughs divided by ad impressions.
A Web term referring to when an ad is inserted in a document and recorded by the ad server.
Web term referring to the number of ads a website or publication can sell in a given period.
The finished artwork including copy which are submitted to the publisher prior to the initiation or publishing of the advertisement. Almost always digital files now. For the Web, includes active URLs and active target sites.
An aggregator or broker of advertising inventory for many sites. Ad networks are the sales representatives for the Web sites within the network. Can also refer to other advertising groups selling more than one media properties.
Ad effectiveness measurement where a sample of respondents are exposed to an ad and then are asked if they recall the ad. Ad recall can be on an aided or unaided basis. Aided ad recall is when the respondent is told the name of the brand or category being advertised.
Web term referring to when there is a request for an advertisement as a direct result of a user's action as recorded by the ad server. Ad requests can come directly from the user’s browser or from an intermediate Internet resource, such as a Web content server.
Web term referring to the delivery of ads by a server to an end user's computer on which the ads are then displayed by a browser and/or cached. Ad serving is normally performed either by a Web publisher, or by a third-party ad server. Ads can be embedded in the page or served separately.
Location and amount of space an advertisement occupies in print media. Multiple ad spaces can exist on a single page. Also, web term referring to the location on a page of a site in which an advertisement can be placed. Each space on a site is uniquely identified.
Web term referring to the series of ads displayed by the user during a single visit to a site.
Web term referring to the successful display of an advertiser's Web site after the user clicked on an ad. When a user clicks on an advertisement, a click-through is recorded and re-directs or "transfers" the user's browser to an advertiser's Web site. If the user successfully displays the advertiser's Web site, an ad transfer is recorded.
Web term referring to when the ad is actually seen by the user. Note this is not measurable today. The best approximation today is provided by ad displays.
Web term referring to when a visitor pulls an advertisement's image from the server, it is assumed they viewed it and have the opportunity to visit the advertiser's website by clicking on the link. Simply translates into person looking at one ad.
Web term referring to separate from the content window.
A reporting method which permits one to ask specific marketing questions like: How many men over 55 have bought more than $350 from us in the last 6 months?
Web term referring to the unique identifier for a computer or site online, usually a URL for a Web site or marked with an @ for an e-mail address. Literally, it is how one computer finds the location of another computer using the Internet.
The final stage of customer acceptance, when customers make their choice on which product or service they are going to buy.
The company paying for a particular advertisement or campaign.
A paid communication aimed at a particular target audience about an organization, product, service or concept by an identifiable sponsor.
The group of people at which advertisements are aimed.
The extent to which multiple messages compete for the consumers' (limited) attention. It often is used to indicate multiple competing messages in one medium (such as television) or print.
A nonprofit organization composed of advertisers, advertising agencies, and advertising media whose purpose is to organize and carry out public service advertising.
Measures for a particular adverising effort either before it runs, while it runs or following its completion.
Computer programs that are designed to evaluate advertising opportunities.
Formalized listing of a particular media vehicle’s cost. Often negotiable.
The price for advertising in any particular medium. Rates are general discounted for both volume and frequency.
Editorial content usually thematic, produced by the advertising staff of a particular publication for an advertiser or group of advertisers. Usually labeled as Special Advertising Section or Feature.
Advertising that promotes a particular point-of-view on a particular topic or issue. Sometimes controversial.
Web term referring to an agreement between two sites in which one site (the affiliate) agrees to feature content or an ad designed to drive traffic to another site. In return, the affiliate receives a percentage of sales or some other form of compensation generated by that traffic.
Web term referring to an advertising program offering a monetary incentive for webmasters to drive traffic to the advertiser's web site. This eliminates the necessity for the advertiser to find web sites with related content to list their banners. It also increases the response rate by giving the "affiliate" web sites a stake in the response rate. Affiliate programs are a great plan for the websites offering them, but the web sites that participate often become underpaid sales representatives.
People who are similar in lifestyle.
A research/analysis process of finding relationships between customer purchases. For example, men who buy German cars eat in better restaurants.
Selling products or services to customers on the basis of their established buying patterns. The offer can be communicated by direct mail, e-mail promotions, online or offline advertising.
A cross tabular comparison showing cross-buying patterns by customers who tend to buy or not buy a particular product or service.
The sharing of sales revenues between two or more companies. Common online with e-commerce.
Primary agency for a companie that is empowered with purchasing or coordinated all media contracts.
Middlemen who represent buyers or sellers. Can also refer to a telephone operator in a modern inbound call center in a company that takes a lot of customer service and sales calls.
Web term referring to a word or phrase that is displayed when a user has image loading disabled in their browser or when a user abandons a page by hitting "stop" in their browser prior to the transfer of all images. Also appears as “balloon text” when a user lets their mouse rest over an image.
(Association of National Advertisers) A trade association dedicated to serving needs of advertisers and marketers by providing information and leadership on trend research and industry best practices.
Type of telephone service. Most telephone service (often used for data lines) now comes over digital lines in which all the sounds are converted to 1's and 0's. For database marketing computer communications, digital is the standard.
(Automatic Number Identification) A system whereby one can learn the number of a person who is calling on the telephone. Can be linked to a database to find the person's name and address.
Web term referring to an ad that changes over time. Usually, an animated ad is an interactive Java applet or Shockwave or animated GIF file.
Web term referring to an animation created by combining multiple GIF images in one file. The result is multiple images, displayed one after another, that give the appearance of movement.
Web term referring to an intermediary which prevents Web sites from seeing a user’s Internet Protocol (IP) address.
Rough paper finish created by reducing pressure at the wet presses on the paper machine and with little or no calendaring.
Web term referring to a small, self-contained software application that is most often used by browsers to automatically display animation and/or to perform database queries requested by the user.
Web term referring to any browser an ad will impact, regardless of whether it will play the ad.
Involves selecting a probability sample of geographic areas and selecting units or individuals within that area for the sample.
(Advertising Research Foundation) A nonprofit trade association whose mission is profitable business through effective research and insights. See arfsite.org for more information.
Person who leads or manages the development of a particular piece of creative work. Usually supervisors or works with designers, photographers, illustrators along with copywriters to produce finished creative.
Web term referring to the distortion that is introduced into audio or video by the compression algorithm (codec). Compressed images may have stray pixels (often white dots) that were not present in the original image.
Illustration, photographic and non-typographic graphics (charts, graphs, etc.) that along with type form a particular piece of communications.
Broadcasting and web term referring to the width-to-height ratio of the picture frame. TV broadcasts at a 4:3 (1.33:1) aspect ratio; digital TV will be broadcast with a 16:9 (1.78:1) ratio; and most feature films are shot in at least a 1.85:1 ratio. IMUs have an aspect ratio of 6:5 (330 x 250; 336 x 280; and 180 x 150).
An individual's evaluation, feelings and behavior tendencies towards an object or activity.
The number of people or homes exposed to any particular marketing effort.
Process of sizing and analyzing a particular audience. Can apply to all media.
Data which summarizes particular characteristics of an audience or segment of an audience. Used in advertising decision-making process by agencies and advertisers.
Proportion of an audience that sees a particular effort on any given medium. Very critical in television industry.
General term commonly used in media research referring to the validation of measurement data. Generally conducted to present demographic and audience results to potential advertisers and advertising agencies.Similarly, a Web term referring to third party validation of log activity and/or measurement process associated with Internet activity/advertising. Activity audits validate measurement counts. Process audits validate internal controls associated with measurement.
A third party independent organization that performs audits.
Corrections or changes made to proofs (bluelines or color proofs) that are not caused by printer error.
Knowledge of a particular product, service or marketing effort.